PPC, on the other hand, is a form of paid advertising where you pay for clicks. While there are different types of PPC, with search engine PPC, you bid for your website’s placement at the top of SERPs. These are the sponsored results you often see above the organic listings. PPC allows you to buy immediate visibility, making it a fast-track option for driving traffic to your site. Your pages should each have unique titles, headings, and meta descriptions that include unique keywords describing their content. It’s important that every page you have targets unique keywords because if they target the same keywords, Google won’t know which one to show in search results.
The first step is crawling your website with crawler software. This helps find technical SEO issues that otherwise wouldn’t be so visible. Screaming Frog is one of the most trusted names in this, but Sitebulb is another highly recommended one. The free version of Screaming Frog crawls 500 URLs, but you can upgrade if needed.
Create an Action Plan
- It will also help prioritize and budget your tasks while ensuring a positive ROI from SEO as a marketing channel.
- However, each issue has a different predetermined importance level—depending on whether the link is indexable or not.
- If users click away from your slow pages, Google will notice and dock your rankings.
From an SEO perspective, it is really bad SEO Anomaly to have various conflicting topics that have nothing to do with the website’s main idea. On the other hand, individual bloggers who occasionally post will have their content indexed more slowly. In most cases, this will be the reason why some pages will not be shown. Have in mind that crawlers work differently from website to website.
Now, I run a pretty tight ship with the blog, and this was admittedly only a minor issue. But I see many businesses, big and small, with more severe problems. Raven is by far the most superior and comprehensive toolset we found to date.
Speeding up bulk editing in WordPress with WP Sheets Editor
Approach SEO as an initiative instead of a cost center and you’ll maximize its benefits. Smart businesses understand that flexibility must be built into their budgets to address unexpected expenses quickly and remain on track towards meeting their goals. There’s a reason there’s no one prescribed recipe for a successful SEO audit. It’s the same reason SEO “best practices” are so often inconsistent. It changes its algorithm almost daily, and it rarely tells us why or how it did so. You can then export pages with little to no content and identify page-level action items on how to fix each one.
As long as you have that designation, your site will be secure for your audience, and Google will allow your site to rank. One of the easiest ways to make your site mobile-friendly is by using a responsive design. A responsive design ensures that your website adapts to whatever device a user is using.
It is especially important to check the domain for penalties when you buy an already-used one. There is a risk of buying not only the domain but also its previous penalties by Google. To avoid this trap, consult our guides on how to choose expired domains, and how not to get trapped into the Google sandbox during a website launch.
Speaking of content…your pages aren’t going to get any respect in the SERP (Search Engine Results Page) if they’re thin. Panda, a 2011 Google algorithm update that cracked down on sites with thin content, made sure of that. An SEO audit is your roadmap for how you’ll eventually get there. Where you want to be is everywhere people are searching for you – your products, your services, or the things you know a lot about. Scores varied from 80 to 90 depending on the tool, and tools that use a letter system to score the site generally returned an “A”.
It involves examining things like crawlability, indexing, site structure, website loading speed, and performance, among other elements. SEO audit tools are suites of tools that identify technical, UX, and content issues on your site. The best tools tell you where you’re at and offer actionable strategies for improving.
The domain had a legacy penalty because of its past use in the adult industry, but the owner was determined to keep it since it was a perfect match for their brand. I’ve worked with a bunch of clients dealing with SEO penalties, but one case really stuck with me. It involved a home services company that suddenly saw its organic traffic tank. From disavowing harmful backlinks to refining content strategies, these insights offer a roadmap to recovery.
